Which Properties Are the Real Opportunities?
Friday, August 25th, 2006Your lead generation activities are working, and you have investment opportunity leads. Now what? The number one cause of disillusionment and lost momentum is chasing too many leads that look like opportunities but aren’t. Although there is no foolproof way to avoid wasting some time with these “suspects”, there is a way to avoid wasting a lot of time. It’s called qualifying your leads. All this means is that you always must ask a few qualifying questions of the seller or the referrer to make sure the property falls within your Criteria for what you’re willing to consider. In other words, they qualify as “prospects”.
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