RISMEDIA, November 21, 2006— Technology has increased the buyers’ control of the real estate market. Television, radio, newspapers, magazines, and the Internet have given home buyers many ways to search for real estate. Today, it has become increasingly more important for real estate professionals to get their listings in the media where home buyers and sellers can easily find them.

Real estate professionals can reach the maximum amount of their target audience by customizing their advertising approach through print and Internet means. Print advertising alone leaves 122 million Generation X and Y consumers from seeing your listings, while online advertising alone leaves 157 million Traditionalists and Baby Boomers from being reached by your listings. Real estate professionals must stress the importance of advertising in mediums reaching the most of your target audience.

RISMEDIA, November 21, 2006— (WSJ Online)—The worst of the housing bust is over, economists said by nearly 2-to-1 in the latest WSJ.com economic forecasting survey. But they still predict that the average selling price of a house will fall next year.

Charts and Full Results

See and download forecasts for growth, holiday sales, inflation and employment. Plus, views on the housing sector, the top priorities of Congress, and more. Survey conducted Nov. 13-15.

In many communities across the nation, it’s a home buyer’s market. The inventory of for-sale homes nationwide has risen about 35 percent, prices have dropped about 2 percent and sales have fallen about 14 percent in the past year, according to National Association of Realtors statistics.

Buyers are in the driver’s seat, with an abundance of for-sale homes to peruse, and it can be a waiting game for sellers.

Buyerhunt.com takes a different approach to the market: Let the sellers do the searching.