RISMEDIA, November 21, 2006— Technology has increased the buyers’ control of the real estate market. Television, radio, newspapers, magazines, and the Internet have given home buyers many ways to search for real estate. Today, it has become increasingly more important for real estate professionals to get their listings in the media where home buyers and sellers can easily find them.

Real estate professionals can reach the maximum amount of their target audience by customizing their advertising approach through print and Internet means. Print advertising alone leaves 122 million Generation X and Y consumers from seeing your listings, while online advertising alone leaves 157 million Traditionalists and Baby Boomers from being reached by your listings. Real estate professionals must stress the importance of advertising in mediums reaching the most of your target audience.

Over 3 million people are picking up Dominion Homes Media publications
nationwide each month, including, Harmon Homes, New Homes and Living in Seattle, WA, Las Vegas, NV, and Northeast Ohio, Home Solutions in Atlanta, GA, and Distinctive Homes in California, Florida, Texas and Las Vegas, NV.

Total visitors to HarmonHomes.com have also continued to rise. The total number of page views for the month of September was over 5 million, with the total number of visitors reaching higher than they have ever been. For the month of September, there was an average of 27,000 daily visitors to HarmonHomes.com.

Subscribers to Dominion Homes Media’s digital eBooks program at eHarmonHomes.com have boomed to nearly 200,000 subscribers for the month of September-the biggest subscriber increase to date. The amount of subscribers has increased steadily throughout the digital eBooks program, with each month producing more subscribers than the previous.

With the Dominion Homes Media publications flying off the shelves at an ever-increasing rate, unique visitors and page views continuing to jump every month online, and more and more people signing up for free digital eBooks at HarmonHomes.com, Real Estate professionals must take control of their listings by using the power of both print and online distribution to reach a larger buyer and seller audience.

“Real Estate professionals, now more than ever, must get their listings in the medias where buyers are looking, and continue to maintain an existing presence,” says Ernie Blood, Executive Vice President of Dominion Homes Media. “The lack of phones ringing and handshaking is not a sign that the home buying market is slowing down, but a sign that home buyers have changed the way they search for homes.”

To better reach more home buyers, try these steps in your print and Internet
advertising:

1. Keep your contact information visible. Always include your e-mail address
and phone number in all your listings, and keep it consistent. Potential home buyers need to know how to contact you; they will lose interest if they have trouble finding it.

2. Include your Web site address in your ad. Including your Web site in your ad will bring more traffic to your Web site and give the home buyer easy access to more information. If they are interested in one of your homes, chances are they will want to see more. Also, when advertising online, make the Web site address a click-thru link that sends the home buyer directly to your page.

3. Include multiple photos when it is available. Home buyers want to see the specifics of the home. Providing home buyers with photos will give them an exact idea of what the house looks like, inside and out.

4. Take advantage of print and Internet advertising. Put your listings where they reach all home buyers, in all demographics. There are four distinct generational groups, all with substantial presence in the real estate market, and all with definite buying power—the Traditionalists (Age 61+), The Baby Boomers (Ages 42-60), Generation X (Ages 26-41) and Generation Y (Ages 5-25). The generational differences are based on the media preferences they use to receive information and services, including real estate.

For more information, call 877-9-HARMON or e-mail at results@HarmonHomes.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.