LowerMyBills.com using Experian scores to produce ‘premier’ leads
Monday, November 27th, 2006The biggest Internet lead generator in the home lending industry says it’s enhancing the quality of its leads by tapping into credit scores generated by its parent company, Experian.
LowerMyBills.com says its “premier quality” leads enable lenders to target borrowers with lower credit scores and sell them more profitable, higher-cost loans.
Acquired by Experian in May 2005, LowerMyBills.com has experienced slower growth in the first half of 2006, in part because of contraction at a major client, Ameriquest Mortgage Co., according to an interim financial report released Tuesday.




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