A Good Time to Reflect on the Meaning of ‘Full Service Realtor’
Tuesday, December 12th, 2006RISMEDIA, December 12, 2006—There are many strong feelings among agents and brokers about the changes going on in the industry, and none more charged than when the subject turns to discounted or negotiated commissions. It is well known that a common strategy to demean a profession is to try to commoditize the function, to make claims that “anyone can do it, no special knowledge is required,” and to otherwise mock a profession. Use of such statements like “used car salesmen and Realtors will say anything to get a sale” are another well known technique.




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