The Cendant/Realogy real estate adventure
Tuesday, December 19th, 2006Editor’s note: An affiliate of private equity firm Apollo Management L.P. has entered into an agreement to acquire real estate brokerage giant Realogy — formerly the real estate arm of Cendant Corp. — in a deal valued at about $9 billion. This article, published earlier this year, describes the Cendant/Realogy adventure in real estate.
Just over 10 years after Cendant’s predecessor began a buying spree that included real estate brands Century 21, ERA, PHH and Coldwell Banker, the company’s impact on the industry is undeniable. With about 25 percent of all Realtors in the nation affiliated with the corporation, the story of the largest real estate brokerage and franchise company in the nation is still unfolding.




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