Power to the users: Social networking reaches real estate
Wednesday, January 10th, 2007NEW YORK — The infamous “80-20″ rule of real estate — the notion that 20 percent of Realtors do 80 percent of the business — works similarly in the case of online communities, said Matt Heaton, CEO for Active Rain, a community of real estate bloggers.
“The same thing happens in all of these online communities — 20 percent are really active in doing all the postings,” and these real estate professionals are generally getting results for their activity, Heaton said. “Consumers are reading the content and are connecting with agents.”




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