It’s becoming increasingly clear. Brokers want control of property listings information, and they aren’t waiting.

“Multiple listing services and brokers have come around to understand that brokers need control of their data. I believe there is a fundamental shift going on at the MLS level to begin giving brokers access to their data,” said Luke Glass, chief financial officer and chief operating officer for real estate technology and data company Threewide Corp.

While brokers have traditionally supplied property listings information to MLSs for display at Realtor.com, public MLS Web sites and MLS-member Web sites through data-exchange agreements, their attention is turning to their own online marketing.

Founder says site is ‘rental industry equivalent of Match.com’

A new Web site, TenantMarket.com, allows apartment owners and managers to search through a national database of prospective renters — it’s like “the rental industry equivalent of Match.com,” says founder and CEO Jeremy Bencken.

Bencken is also co-founder of ApartmentRatings.com and affiliate sites ohmyapartment.com and thinwallstalk.com.

The new site, launched this week, features Resident Listing Services, a searchable database with information entered by prospective renters. Apartment owners can search through resident profiles and contact them with personalized offers and information about current and upcoming rental homes.